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Thank you for visiting our website! EE converts our family's pledge into a positive awareness campaign about the need for increased entrepreneurship and conscious consumerism in underserved minority communities. Our goal is to trigger a smart movement where Americans of all backgrounds will unite to support quality minority businesses and ensure that the American Dream truly applies to all. In EE, we focus on uplifting Black businesses and empowering the Black community, as this community suffers disproportionately economically because it does not engage in self-help economics - like everyone else. Due to this problem, Black businesses do not get the same level of support as other minority-owned businesses.
THE EMPOWERMENT EXPERIMENT (EE)
Please take a moment to learn about our family's year living off Black business by watching our video and checking out the phenomenal press coverage of our journey and cause.
Please donate to our EE Foundation which was set up to continue researching and promoting self-help economics. We also hope to inspire you to make small sacrifices and changes in your life so that you too can EE everyday by joining the EE movement. Please get involved with our national campaign to identify and support quality minority businesses, and showcase the money we put back into struggling communities.
- John and Maggie Anderson
Founders, The Empowerment Experiment
